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On October 4, Sun & Google announced a partnership, “The World changes this week,” where Sun will distribute the Google Toolbar and Google will distribute the Java runtime, as well as a combined partnership to promoting/distributing OpenOffice, an open source MS Office <arguable>competing</arguable> product.

Today, Lee Gomes of the WSJ (subscription required, or pickup one at the newsstand) has a piece on the first page in the Marketplace section, under the Portals sidebar commenting on this grouping… something that’s quite amusing to me WRT the announcement:

“… The actual event was a model for how well-known companies can make a major media event out of a nothingburner.  All that is required are a few transactional-sounding but empty phrases, a couple of vague promises and implicit invocation of the Microsoft boogieman, all baked together as a ‘strategic relationship.’

You can tell the meagerness of Tuesday’s offerings by the highlight: Sun will offer the Google Toolbar Web search aid in some of it’s own software downloads…”

– Lee Gomes, Wall Street Journal, Wednesday, October 12, 2005, Page B1

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